Meta’s Andromeda: The Next Evolution in Ad Retrieval and the Rise of the Marketing Apex Predator

Meta’s new AI ad retrieval system, Andromeda, marks a major shift in how ads are served and optimized. For advertisers, it’s both an opportunity and a challenge: the algorithms are getting smarter, but success still depends on having skilled human strategists who understand when (and how) to adapt.

Amber Fossenier

Vice President