Did You Know There’s A Safe Zone Template For All Meta Ad Placements? ‍

Brainstorming, designing, executing and optimizing Meta ads is time consuming. Saving time by designing a single image or video that works for multiple ad placements is an invaluable tool when time is of the essence. How is that possible? Design in 9:16 first and adhere to the square safe zone!

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Why design in 9:16?

Designing for 9:16 placement first is ideal, not only because the vast majority of internet users and content consumers today are seeing your ads on mobile devices (e.g. in stories); but also because it allows you to create content that can be used for reels simultaneously; further extending the creative’s lifespan and potential uses. The square safe zone within the 9:16 format is the magical element that allows the single piece of creative to be utilized for multiple ads placements without exporting additional dimensions during creation.

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The Safe Zone Template in Practice

Upload your 9:16 creative for all desired placements. If needed you can adjust the aspect ratio from the 9:16 image or video for square or 4:5. Keeping your text in the square text-safe zone ensures your creative fits and looks good in every size.

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Using a single piece of creative for all placements saves you time in the long run but it does require planning and conscious decision-making. You need to choose images or video that will look good and make sense in multiple sizes, but we think it’s well worth the effort for the time saved!