Did You Know There’s A Safe Zone Template For All Meta Ad Placements? 

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Brainstorming, designing, executing and optimizing Meta ads is time consuming enough as it is. Stop wasting time manually customizing your ad creative for each placement and design a single image or video that works for every ad placement instead. How is that possible? Design in 9:16 first and adhere to the square safe zone! 

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Why design in 9:16?

Designing for 9:16 placement first is ideal, not only because the vast majority of internet users and content consumers today are seeing your ads on mobile devices (e.g. in stories); but also because it allows you to create content that can be used for reels simultaneously; further extending the creative’s lifespan and potential uses. The square safe zone within the 9:16 format is the magical element that allows the single piece of creative to be utilized for all ads placements without any time spent cropping in the platform, or exporting additional dimensions during creation. 

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The Safe Zone Template in Practice

When you upload your 9:16 creative for all ad placements, you’re going to manually select 1:1 for the feed placement, and drag the image to center your text if necessary. 

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For all other placements, you can leave the dimension selection on “original” and it will use the square placement or expand to 4:5 and 9:16 automatically in appropriate placements. You can then use the advanced preview option to double check cropping in all placements. The results will show that the safe zone appears in each placement. 

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Using a single piece of creative for all placements saves you time in the long run but it does require planning and conscious decision-making. You need to choose images or video that will look good and make sense in multiple sizes, but we think it’s well worth the effort for the time saved!