WEB DESIGN

great websites start with openSail's expertise

Get a website that brings in more leads, converts more customers, and turns traffic into real revenue.

Web Design,
Calculated Approach

Ours is a goal-oriented approach to website design. Our first question is always “what are the goals you want to achieve through your website?”, and we use your answers to guide every subsequent decision that needs to be made!

Opensail Creates
Enviable Design

Our award-winning designers and developers build high-performing websites across today’s leading platforms — including Shopify, Webflow, SquareSpace, and full-scale custom eCommerce. As SEO experts, we architect every site for speed, visibility, and conversion. For advanced builds, our team works with Next.js, React, AWS, and Google Cloud to deliver fast, scalable, enterprise-level performance. If you need a beautiful website that’s built for growth, you’re in the right place.

Benefits of working with OpenSail

As a locally trusted, Saskatoon-based agency, we combine expert website design with proven SEO strategies. Our team understands your local market and customers, ensuring everything we build is a conversion machine designed to perform where it matters most.

WEB DESIGN

High Performance

More Than Aesthetics

Yes, your website should be aesthetically pleasing, but it should also be a dynamic sales platform that anchors all your other digital marketing efforts. You too can boast a website that maintains its focus on your core business objectives. When your website’s built right, it will become your most profitable marketing asset! 

Maximize Conversion Rates

How many connections or sales are you able to make per 100 website visitors? Digital marketers call this your ‘conversion rate’, and if you’re not already tracking this metric, now is the time to start! Tracking conversions provides empirical evidence that well-designed websites can increase your conversion rate by up to 50% overnight.

Clear Calls-to-Action

A website designed with the user in mind features clear Calls-to-Action. Those are the buttons that are placed strategically throughout your website design which call your site user to convert (from consideration to purchase) at opportune times. CTAs make clear connections that between your business and your customers.

Designing For The Web

Designed For Google

Before your potential customers see your website, it’ll be eyeballed and judged by search engines - that means you should design with Google in mind! We’re not just talking about Search Engine Optimization, but about the fundamentals! Every website we build follows Google’s best practices for on-site SEO, meaning you automatically increase your chances of attracting free, high-quality traffic from search engines.

Fast & Secure Hosting

You too can enjoy lightning fast load times and over 99.9% uptime when you make use of our secure hosting solutions via Amazon Web Services. Backed by global infrastructure, AWS is one of the most secure cloud computing environments in the world - trusted by both Netflix and the US Military! If it’s good enough for Netflix, it’s good enough for us!

Search Engine
Optimization

The art and science of attracting from organic traffic from Google is called Search Engine Optimization (SEO)

Fundamental
On-Site SEO

The first step in any successful SEO strategy is to ensure that your website is built in accordance with Google’s general guidelines for SEO best practice. Getting it right won’t guarantee you a spot on the first page of search results - but getting it wrong will keep you off the front page!

Off-Site SEO & Content Marketing

Once your foundational SEO is in place, you can start to think about content creation targeted towards ranking highly for specific keywords. These are the keywords that research and data analysis prove to be the most likely to attract high-quality, valuable traffic with strong commercial intent to your business.

Local SEO
Strategic Marketing

There is an entire sub-field of SEO, called ‘Local SEO’, specifically for converting search engine traffic into in-store foot traffic! Your local SEO strategy is a complex mix of PR and reputation management, website best practices and data optimization - high maintenance, but high reward!

Conversion Rate
Optimization (CRO)

Conversion Rate Optimization (CRO) is the systematic process of increasing the amount of value that your company gains from a set amount of website traffic. 

CRO strategies may include A/B testing trust signals, call to actions, testimonials, and UI/UX changes. 

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I have used Open Sail since starting my business Starz Laser, 4 years ago and couldn't appreciate them more. I was thankful they reached out to me with their expertise at the beginning as social media was not my forte at all.

April Sitarz
Starz Laser

OpenSail team was professional, efficient and great in communication. I really enjoyed working with Louis, Juste and Jolls! They took in our directions and made it happen regardless of the deadlines and time crunch.

Thao Pham
Bison Convention

I had the pleasure of working with Open Sail on our company rebrand project. I was favorably impressed with the level of service and quality of project. Amber and Gbenga were exceptional to work with - the video that we used to tell our story was received well

Tracy Young-McLean
Rise Air

OpenSail has been a game changer for my business. Derrick and his team have helped us build our own sales funnel and triple business in the last 2 years. Anything from a new website & SEO to digital ads & online reservations. I would highly recommend working with this group of professionals.

Daniel Chagnon
Fling Rentals

I have worked with Derrick Swanson and OpenSail for year's with my Rental business. They are amazing and I highly recommend them. Brad D on the Dig ads side is extremely personable and knows his craft.

Todd Roberts
Satisfied Customer

The team at OpenSail is such an amazing, knowledgeable, and talented group. They have taken our Google ads and strategy to a new level and we couldn't be happier with the results.

Morris Team
Morris Interactive

In today's tech environment, the intricacies and complexities of digital marketing are certainly daunting. OpenSail gives us the confidence that we are reaching our clients and customers in the right ways. Their knowledge and advice is always provided to us in the most understandable of formats.

Thomas Hunter
Satisfied Customer

2021 Saskatchewan Virtual Marathon teamed up with OpenSail to expand our reach to international runners who might be interested in virtually participating in our event. They did a phenomenal job of using  our existing resources, tweaking them and maximizing our advertising reach.

Kim Ali
SaskMarathon

OpenSail delivered significantly improved results for my company as soon as the marketing campaign was activated. They took responsibility for the project and delivered on time and on budget. Every OpenSail employee was easy to work with and effective.

Michael Martin
Radon Gas Experts

I do not give five star reviews easily and in fact save them for those who have truly exceeded my high expectations. Derrick and his team have earned my loyalty and respect through their transparent efforts of always placing the customer first.

Owen Blevins
Satisfied Customer

Shercom has been working with OpenSail for the past year. Amber's professionalism and enthusiasm is incredible.  The skillset of the entire team top notch.

Vicky McWatt
Shercom Industries

OpenSail delivered significantly improved results for my company as soon as the marketing campaign was activated. They took responsibility for the project and delivered on time and on budget. Every OpenSail employee was easy to work with and effective.

Michael Martin
Radon Gas Experts

I have used Open Sail since starting my business Starz Laser, 4 years ago and couldn't appreciate them more. I was thankful they reached out to me with their expertise at the beginning as social media was not my forte at all.

April Sitarz
Starz Laser

OpenSail team was professional, efficient and great in communication. I really enjoyed working with Louis, Juste and Jolls! They took in our directions and made it happen regardless of the deadlines and time crunch.

Thao Pham
Bison Convention

I had the pleasure of working with Open Sail on our company rebrand project. I was favorably impressed with the level of service and quality of project. Amber and Gbenga were exceptional to work with - the video that we used to tell our story was received well

Tracy Young-McLean
Rise Air

In today's tech environment, the intricacies and complexities of digital marketing are certainly daunting. OpenSail gives us the confidence that we are reaching our clients and customers in the right ways. Their knowledge and advice is always provided to us in the most understandable of formats.

Thomas Hunter
Satisfied Customer

2021 Saskatchewan Virtual Marathon teamed up with OpenSail to expand our reach to international runners who might be interested in virtually participating in our event. They did a phenomenal job of using  our existing resources, tweaking them and maximizing our advertising reach.

Kim Ali
SaskMarathon

OpenSail delivered significantly improved results for my company as soon as the marketing campaign was activated. They took responsibility for the project and delivered on time and on budget. Every OpenSail employee was easy to work with and effective.

Michael Martin
Radon Gas Experts

I do not give five star reviews easily and in fact save them for those who have truly exceeded my high expectations. Derrick and his team have earned my loyalty and respect through their transparent efforts of always placing the customer first.

Owen Blevins
Satisfied Customer

Shercom has been working with OpenSail for the past year. Amber's professionalism and enthusiasm is incredible.  The skillset of the entire team top notch.

Vicky McWatt
Shercom Industries

OpenSail delivered significantly improved results for my company as soon as the marketing campaign was activated. They took responsibility for the project and delivered on time and on budget. Every OpenSail employee was easy to work with and effective.

Michael Martin
Radon Gas Experts

In today's tech environment, the intricacies and complexities of digital marketing are certainly daunting. OpenSail gives us the confidence that we are reaching our clients and customers in the right ways. Their knowledge and advice is always provided to us in the most understandable of formats.

Thomas Hunter
Satisfied Customer

2021 Saskatchewan Virtual Marathon teamed up with OpenSail to expand our reach to international runners who might be interested in virtually participating in our event. They did a phenomenal job of using  our existing resources, tweaking them and maximizing our advertising reach.

Kim Ali
SaskMarathon

OpenSail delivered significantly improved results for my company as soon as the marketing campaign was activated. They took responsibility for the project and delivered on time and on budget. Every OpenSail employee was easy to work with and effective.

Michael Martin
Radon Gas Experts

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