3 Website Trends for 2023

Alec Lamothe

April 14, 2023

Dark Mode

The popularity of dark mode has been increasing steadily, and it is likely to continue in the coming years. It's a great way to differentiate your website from the competition and give off a different vibe. It can come off mysterious, high end, or tech savvy depending on how you design it. Another added benefit is that dark mode reduces the amount of blue light emitted by screens, which can be easier on the eyes, especially in low light environments. Think of when you're lying in bed, Instagram and other social media apps already go into dark mode, so why shouldn't your websites! Overall, dark mode websites are cool because they offer a unique and visually appealing experience that can reduce eye strain, save battery life, and improve accessibility.

Minimalist / Modern Design

Minimalist designs are uncluttered and simple, which makes it easier for users to understand the website's purpose and navigate through it. It can go very wrong if you design it too simple though and it will have that Squarespace look to it rather than high end custom design. Minimalist designs are easy to use as well, then often use standard conventions and familiar patterns, making them intuitive and easy to use. The simplicity of minimalist designs can convey a sense of modernity and style, which can be attractive to users who value aesthetics.

Immersive Experiences:

As technology advances, websites are becoming more interactive and immersive, providing a more engaging experience for users. Examples of this are using unconventional interactions like click to hold, large videos, smooth scroll and so on. We use these a lot in our most recent websites, feel free to browse our portfolio for some examples. This trend is for the more freeing clientele that can allow for a more custom price point though and can often drive up price. I'd recommend this experience for the more creative businesses such as production companies, artists, fancy restaurants, and so on.

Credits: Image 1, Image 2, Image 3

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