Scale your business with our performance marketing specialists’ bespoke ecommerce solutions.
We do not just build campaigns—we build a compounding growth engine.
We are focused on your online profitability and scalable growth with compounding growth strategies
We build trust through results. We’ll analyze your business, store, and growth opportunities, then build a practical roadmap toward your goals.
E-commerce requires sophisticated strategy and technical expertise. Over the past decade, we have refined a reliable, repeatable framework to scale online businesses.
A strategic e-commerce partnership combining execution, conversion optimization, and performance measurement.
We track CAC, LTV, Repeat Purchase Rates and ROAS, and more with clear reporting.
I’ve had the pleasure of working with Amber, Derek, and the team for about nine years now in my current role, and they have been an outstanding partner the entire time!
They have consistently knocked it out of the park for us with paid advertising across Google and Meta.
We've been working with OpenSail for going on five years now, and it's been a genuine partnership the whole way. They manage everything for us online — building and running our sites and all of our marketing — so we can stay focused on the business side.
OpenSail has been amazing to work with. Their team completely transformed our Shopify website, and the results were immediate - higher conversion rates, a smoother customer experience, and a noticeable increase in overall sales. They truly understand e-commerce.
Your Business Goals, Backed By Our Expertise:
Acquiring First-Time Buyers & Reducing CAC (Customer Acquisition Costs)
Scaling Growth & Increasing Average Order Value
Retaining Customers & Maximizing Lifetime Value
Sustainable growth requires balance. Scale too quickly, and you risk poor ROI; move too slowly, and you limit your reach. We help you navigate this complexity by assessing your current performance and building a tailored roadmap designed for predictable, scalable growth. Disciplined, data-backed optimization wins the ROI race.
By analyzing your site and customer behaviours our team will optimize buyer behaviour and tailor the online experience to maximize the effectiveness of your online marketing across the entire journey.
Including:
Shopify Store Development, Optimization, & Execution
Online Business Growth Marketing Strategy
Online Business Analysis & Reportin
Optimization & Performance Improvement Plans
UX Design & Infrastructure
Online Store SEO & AIO
Sitewide Sales End-to-End
Interactions & Automations
Our team handles all your online performance marketing with cross-channel technical strength.
Including:
Ad buying, content creation, and implementation across all major channels;
Meta (Facebook and Instagram), Google, Email Marketing (Klaviyo and Mailchimp), TikTok, LinkedIn, Amazon, Social Media Content, CTV, Content Development, Graphic Design, Videography and Animation and more.
Receive regular reporting outlining your progress and breaking down your marketing performance channel by channel. Every member of our team working on your account reports directly back to you.
Delegate your online marketing execution end-to-end, or fractionally to cover only what is needed when partnering with OpenSail. Share your goals during strategy meetings, and we handle the online execution to achieve those goals for you and your business.
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Bring your core goals. For maximum value, sharing the following details is helpful:
Strategic preparation is an ongoing process, so you can start anytime! Q2 or sooner is ideal if you are looking for high impact in Q4.
We tailor your roadmap to your current stage. Compare your store's baseline monthly metrics against these benchmarks:
If you’re not achieving these metrics yet, additional optimization may be needed before launching a large-scale Q4 strategy.
Many of our clients start small and expand their campaigns each year as revenue grows. A measured approach is what is required in today's uncertain economy. Check out our case studies.
If you have a proven product, clear business goals and the operational capacity to support growth, Opensail can support your digital performance marketing needs. We work best with ecommerce businesses that want to move beyond disconnected campaigns and build a more measurable, profitable growth system that works with your margins and profitability model.
There is no universal budget. The right investment depends on your margins, average order value, customer acquisition cost, lifetime value, growth goals and current performance. We analyze these factors first, then recommend an investment level designed around sustainable growth rather than arbitrary ad spend.
We start with your business, not the channel. We assess your audience, customer journey, existing performance, competitive landscape and growth opportunities before recommending where to invest. That may include paid media, email, SEO, e-commerce optimization, content or a combination of channels working together.
We can manage your online performance marketing end-to-end or work alongside your internal team to provide specialized strategy, execution and technical expertise where you need additional support.
We focus on the metrics that connect marketing activity to business performance, including customer acquisition cost, return on ad spend, average order value, lifetime value, repeat purchase rate and overall revenue growth/lift in sales. You also receive transparent reporting through monthly Executive Summaries that show what is working, what needs improvement and where we are focusing next.
Then we fix the foundation first! Scaling traffic into an ecommerce ecosystem with poor tracking, conversion issues, or disconnected systems can simply make inefficiencies more expensive. We identify those gaps and build a roadmap to strengthen your store, analytics, customer journey and marketing infrastructure before pushing aggressively for growth.
Yes. Revenue growth without healthy margins is not sustainable growth. Our strategies are built around improving the economics of your ecommerce business by balancing acquisition cost, average order value, repeat purchases, lifetime value and marketing efficiency so growth contributes to long-term profitability.
Meet our friendly staff and get in get started on your performance marketing journey.
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