Ours is a goal-oriented approach to website design. Our first question is always “what are the goals you want to achieve through your website?”, and we use your answers to guide every subsequent decision that needs to be made!
Make the right first impression with a website design that is the envy of all your competitors. A thoughtful, custom design that aligns with your brand identity and simplifies the user journey is how you attract and retain site visitors.
Yes, your website should be aesthetically pleasing, but it should also be a dynamic sales platform that anchors all your other digital marketing efforts. You too can boast a website that maintains its focus on your core business objectives. When your website’s built right, it will become your most profitable marketing asset!
How many connections or sales are you able to make per 100 website visitors? Digital marketers call this your ‘conversion rate’, and if you’re not already tracking this metric, now is the time to start! Tracking conversions provides empirical evidence that well-designed websites can increase your conversion rate by up to 50% overnight.
A website designed with the user in mind features clear Calls-to-Action. Those are the buttons that are placed strategically throughout your website design which call your site user to convert (from consideration to purchase) at opportune times. CTAs make clear connections that between your business and your customers.
Before your potential customers see your website, it’ll be eyeballed and judged by search engines - that means you should design with Google in mind! We’re not just talking about Search Engine Optimization, but about the fundamentals! Every website we build follows Google’s best practices for on-site SEO, meaning you automatically increase your chances of attracting free, high-quality traffic from search engines.
You too can enjoy lightning fast load times and over 99.9% uptime when you make use of our secure hosting solutions via Amazon Web Services. Backed by global infrastructure, AWS is one of the most secure cloud computing environments in the world - trusted by both Netflix and the US Military! If it’s good enough for Netflix, it’s good enough for us!
The art and science of attracting from organic traffic from Google is called Search Engine Optimization (SEO)
The first step in any successful SEO strategy is to ensure that your website is built in accordance with Google’s general guidelines for SEO best practice. Getting it right won’t guarantee you a spot on the first page of search results - but getting it wrong will keep you off the front page!
Once your foundational SEO is in place, you can start to think about content creation targeted towards ranking highly for specific keywords. These are the keywords that research and data analysis prove to be the most likely to attract high-quality, valuable traffic with strong commercial intent to your business.
There is an entire sub-field of SEO, called ‘Local SEO’, specifically for converting search engine traffic into in-store foot traffic! Your local SEO strategy is a complex mix of PR and reputation management, website best practices and data optimization - high maintenance, but high reward!
Conversion Rate Optimization (CRO) is the systematic process of increasing the amount of value that your company gains from a set amount of website traffic.
CRO strategies may include A/B testing trust signals, call to actions, testimonials, and UI/UX changes.
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