Having a good-looking, high-functioning, and responsive website is no longer optional for business owners these days — it’s a must! Without an up-to-date website you will lose sales and customers.
So, is your website up to speed? Does it attract and bring in leads on a consistent bases, or does it need a makeover?
Here are five reasons why you may need a website refresh.
Not only do people prefer fast websites, search algorithms favour faster sites as well. We love data so... let’s get to the facts!
Then try this! Most sites lose half their visitors while loading. Test your website's mobile speed now.
Mobile use is on the rise and only projected to increase. Here are five stats to backup the importance of having a mobile-friendly website.
If your site offers a poor user experience, people will move on to your competition — and fast! The user experience needs to be easy, seamless, and intuitive. Here are signs of a bad user experience.
Websites get built and never see a homepage update or technical audit of any kind. This can cause two big problems:
Your site becomes stagnant and no longer represents your brand as it is today. Also, your customers learn they have no reason to return if the content is always the same. Your site is not up-to-date and optimized to meet today’s Search Engine Optimization (SEO) requirements. Moz has a great resource outlining the major changes over the years, and states: “Each year, Google changes its search algorithm 500-600 times.” (Source)
Here are two things you and your marketing agency or in-house team need to consider:
94% of people cited web design as the reason they mistrusted or rejected a website. (Source: 2012 Mobile User Survey. Keynote)
The good news?
If you already have a website and 75% or more of the content is still relevant to your business today – the fix probably will not come with a huge price tag. A website refresh is probably the solution.