Your Web Presence is the foundation to all other marketing efforts. It’s the footprint that you take up in the online world.
The quality of that presence affects your brand, and the likeness that your prospective customers convert into paying customers.
Every business has a presence on the web, even if they’ve never lifted a finger to shape or control it.Google will buy your company information from government business directories, customers will create blank Facebook location pages to leave reviews on - there are 100s of ways for your company to show up online. Managing your web presence means you take control and improve both your customers’ experiences and your bottom line.
Is your website a data-driven sales platform, or just a brochure posted on the web? If your website could be printed out and left on the table in your lobby, you’re doing it wrong. Every companies’ website should be a dynamic sales platform that is judged by its performance - you can measure it!
People are looking for you online. Are they finding you or your competitors first? And if they do find you, what are they finding? What is the quality of that experience for a new customer?
Customers decide how they want to reach out to you, and they expect you to be available and responsive. Cover off their expectations, and open up new lines of communications and new sources of revenue.
If your website is only converting visitors to paying customers at half of what it could be, that means you’re wasting half of every marketing dollar you spend. You can spend more and more money to make up for a poor conversion rate, but half of every extra penny is still going down the drain.
Your website will have clear call-to-action buttons always close at hand, making it easy for users to convert when they’re ready.
And nothing where it’s not. People don’t want to think about how to use your website; they just want to find what they are looking for. For them, it needs to be that simple.
To do our job, we need the websites that we work with to be built properly and to perform excellently. So, that’s what we do! We build performant websites that help marketing teams hit their goals.
The amount of tools and platforms we use to get the word out about your business grows every day. It’s important that your website is designed to support this rapid pace of change. Our websites are built to support any and all digital advertising platforms, so your digital marketing strategy can capture the maximum amount of value for your brand.
The easiest way to increase the conversion rate of your website is by keeping the initial page load time to an absolute minimum. Your website needs to be FAST, so we’ll build your site to be among the fastest loading in your industry.
We use Amazon Web Services which means your website will have global infrastructure with over 99.9% uptime.
When users view your website on their phone, it’ll load only the assets needed for that device, saving precious seconds.
Competing in the competitive digital marketing space on your own can be difficult. Don't waste your money trying to get the best results on your own. We can help.
When business owners learn to read their website analytics, one of the first things they notice is that the majority of their website traffic is sent from Google, for free. Without that traffic, they’d be facing some very hard times.
Conversly, they also see that increasing that free traffic from Google by even a modest amount would be very lucrative for them. The art and science of attracting more free traffic from Google is called Search Engine Optimization (SEO).
The foundational step to any SEO effort is having your website built in accordance with Google’s recommendations, and general SEO best practices. This alone won’t get you to the front page of Google, but screwing it up, will keep you off of it!
Do you want more people walking in your front doors? For brick and mortar companies, there is an entire sub-field of SEO called ‘Local SEO’ which focuses on getting customers physically into your space.
You want to show up first in local searches, with 5 stars reviews greeting your prospective customers. We’ll support you in generating reviews, keeping your GMB up to date and optimized, and all of the other tasks you need completed to give you the best chance of showing up first in local searches.